Gold rope chains, four-finger rings, diamond-studded gold watches and Cuban link chains were the choice pieces. The hip-hop culture and rappers, they were influenced by the streets-by the drug dealers.” Tyson Perez, who has worked with models Eva Marcille and Chanel Iman and recently launched a social-media campaign accusing Givenchy of appropriating his designs. “This is the reality of it,” says Bronx-born designer and stylist K. For the newly minted, jewelry was the preferred signifier of success. From New York to Los Angeles, the drug was making both junkies and millionaires of Black men. Instead, it coincided with the onset of the crack epidemic in American inner cities. Rihanna is the new Madonna.”Ĭlearly, hip-hop’s emergence in the ’70s and early ’80s was far removed from the Parisian ateliers and elegant soirees of high fashion. Rick Ross, Kanye West-we are the new Mötley Crüe. So now, us being the most explosive-I like to call them strains, like marijuana-the most explosive strain of music now, we are front row at those fashion shows. “You know, we came from the mud, we came from the bottom, so luxury was always one of the many goals. “Luxurious brands, they wasn’t always as accepting, which is fine,” he tells Robb Report. Rapper and music executive Rick Ross is philosophical about luxury’s slow embrace. They came after because we had already done everything we needed to do. They got on board after we told the story. When I was coming up, we couldn’t even get them on the phone. “You have Cardi B in couture Schiaparelli, Chanel and Balmain. “When you think about the relationship between hip-hop and rap music and fashion houses now, it’s unimaginable,” says June Ambrose, a pivotal figure who styled Jay-Z and Missy Elliott before becoming a creative director at Puma. Enjoying his verse next to him is supermodel Naomi Campbell. Kendrick Lamar, center, performing at Louis Vuitton’s menswear show at the Louvre in June.
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